A post about shopping, giving discounts and what I am up to now.
Today it is black Friday, and you are apparently supposed to buy lots and lots of things and all companies are having lots of sales, special offers and the like. Not me. Why?
As a small business runner, I have discovered lots of thing about selling and producing things, and about the market in general, so to speak. One of the things I have learned, is that to have sales and discounts on things, you will have to either 1. earn less (not an option for big companies) or 2. earn the money in other ways. So if your favourite store or brand have large discounts and sales all the time, it means that it isn’t really a discount but the regular price – the price they want for the product to sell it with profit. All the other times when they sell on full price is just an extra income; more profit for each product. It really is very logical; why should a professional company sell things that they do not profit on?
This means, for me to have regular sales, I would have to rise my prices with about 20%, and then sit back and enjoy every time a customer bought a piece on full price. But that doesn’t feel very honest. So every time I do offer something on sale the cut goes on my income; it basically means I have been working hours for free. Sometimes I take that cut; to sell items that has been in stock for some times, or to give a close friend or a regular some discount. But I will most certainly not do it because it’s a shopping day, on which people are supposed to buy things just because…
With second-hand things it is a bit different. I often sell items after just a couple of uses, and that is mainly because they are experiments on new materials, technics or garments that I really wanted to make, but maybe not needed. Also, some items is getting sold because they don’t fit, or don’t get used enough. These items I do not sell as a part of my business main income- but to give myself space and income for a new project to take place. For me it is really important to not just make pieces on order, but allow myself to get inspired and creative in order to grow as a tailor and seamstress. For this reasons, you can often find barely used garments for a much better price at my facebook page.
This time of year is a bit slow for reenactment business, and I finished my last orders a couple of days ago. So now I am writing on new blogposts, working on new tutorials, reading books and sewing some new things for myself and the shop. Like this hood; just a small piece that turned out quite lovely, and is going up on the fb page for sale.
Do you want a special item made for yourself, as a Christmas gift or for next years season? Now is an excellent time to order; by late spring I usually have quite a delivery time if not fully booked. Hope you are having a nice weekend- with more snow than drizzling rain.